By the LoopAI studio

By the Loop / AI studio / Built in public

The goal is a studiothat keeps working when we stop.

By the Loop is a one-person AI studio, building five things in public. Three are live. Two are being built. This page is the current state of all of it, and it changes when the state changes.

See the five

The register

01By the LoopThe studioLive 02Claude by RichardMain channelLive 03Olivia LoopAI characterLive 04SimulatorGameIn build 05BrainrotShort formIn build

Property 01 / By the Loop

The studio is the method.

By the Loop is one person, a desk, and a set of AI systems doing the work a studio would normally hire for. Writing, research, editing, publishing, and the code that ties them together. The goal is not to make AI content. The goal is to build things that keep earning after the building stops, and to show the whole method while doing it.

  • 01
    Build in public.

    Every system that works gets published, and every one that fails gets published too.

  • 02
    Own the property.

    We build things we hold, not hours we sell.

  • 03
    Ship the ugly version.

    Two of the five things on this page are unfinished, and they are listed anyway.

The operating loop

  1. Brief
  2. Research
  3. Draft
  4. RenderHiggsfield
  5. CheckA person
  6. Publish

Six stations. One of them is a person, and nothing leaves the loop without passing it.

The render station / Higgsfield

Rendered in Higgsfield.

The two maquettes under glass, Olivia's face and her reels were all rendered in Higgsfield: text to 3D, image to video and a trained character, in one account.

  • Simulator maquetteHunyuan3D, text to 3D
  • Brainrot setHunyuan3D, text to 3D
  • The taxi adSeedance 2.5, image to video
  • Face versus bodySoul stills, Wan video
  • Olivia's faceSoul, a trained character

Try HiggsfieldRead the prompts first

Partner link. If you sign up through it the studio earns a commission, and you pay the same.

Property 02 / Claude by Richard

The channel is the working record.

How the business runs, how a video gets made, what a render costs, what changed in AI this week, and what broke. It is the record of everything else on this page.

Later: a school that teaches this method. Not open. Not taking names yet.

YouTube@claudebyrichard Instagram@claudebyrichard

Property 03 / Olivia Loop

A person who does not exist.

Olivia Loop is a virtual influencer. She is an AI-generated character created and operated by By the Loop. She is not a real person, she has no experiences, and nothing published under her name is a first-hand account.

She exists to test one question: how far a synthetic character can carry attention, and what happens to that attention when the audience knows exactly what she is. Every post says so in the first line. The prompts that made her are published too.

See the prompts that made her

AI generatedOlivia Loop, an AI generated character, in a white hoodie
The character sheet still. AI generated.
AI generatedA still from the city reel, a church dome at golden hour
A city in twelve seconds, cut to the beat. AI generated.
AI generatedA still from the face versus body test, the character in a white hoodie
Face versus body, a character consistency test. AI generated.
AI generatedA still from the taxi advert, the character in the back of a cab at night
A taxi ad made from prompts alone. AI generated.

Character sheet

You are looking at a person who does not exist, and you knew that before you read this line. That is the experiment.

A brass maquette of the simulator's pawn shop counter, under a glass case

A maquette of the build. Not gameplay.

Property 04 / Simulator

A pawn shop on a pirate coast.

Pirates come in off the water and sell you what they took. You decide what it is worth, what you keep, and what goes back on the shelf. A working title and an early build: one person, a set of systems, and prices that compound. It is being built the same way everything else here is built, in the open, and progress shows up on the channel before it shows up anywhere else.

Build stateEarly
PlayableNo
DevlogOn the channel
Modelled inHiggsfield

Property 05 / Brainrot

Loud, on purpose.

Short stories told over gameplay. A voice tells something worth hearing while an endless-runner style clip or an underground parkour run holds the screen, published at a volume no human would keep up with.

It is the loudest thing the studio makes and the cleanest test of whether attention can be manufactured at close to zero marginal cost. If it works it funds the quiet things. If it fails it gets written up like everything else.

PipelineIn build
PublishedNone yet
First batchWhen it is good
Modelled inHiggsfield
A brass maquette of the set the short form runs in, under a glass case

A maquette of the set. Not a frame from a video.

The horizon

What comes next.

Now

  • Claude by Richard publishingIn motion
  • Olivia Loop reels on the studio channelsIn motion
  • Olivia Loop on her own accountIn motion
  • This site, rebuiltIn motion

Next

  • A playable Simulator buildNot started
  • The Brainrot pipeline runningNot started

Later

  • A school that teaches the methodNot started
  • More characters after OliviaNot started
  • Things that run with no daily inputNot started

No dates are promised. This board moves left when things ship.

Recently published

  • The taxi reel, start to finishYouTube Shorts
  • City loop, twelve seconds, beat matchedInstagram
  • The prompts behind the taxi ad, written outbytheloop.com
  • Six automation guides, module by modulebytheloop.com

The register, complete

The goal is a studiothat keeps working when we stop.

Talk to the studio Every account, with the handle

Built as static HTML on Cloudflare Pages. Type set in Archivo and Martian Mono. The mark is a render the studio owns, the photographs are stills from work the studio published, and the two objects under glass are meshes the studio generated in Higgsfield. No stock imagery. No cookies and no tracking pixels. Last reviewed 2026-09-23.